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Chris Greenleaf's credits look like he's just been rescued from a stint on a desert island. The image they create having a long beard, wearing a tattered Hawaiian shirt, a straw hat he fashioned from palm fronds and carrying some type of sporting equipment he'll have named and confide in during meetings. It doesn't list the pilots he's developed, produced written and directed, the feature development, writing gigs, creative think tanks, branded content series, etc he's been engaged in over the past 20 years.
Here's an idea of who Chris is and what he's done...
As a veteran creative executive in both Hollywood and marketing, the multi-hyphenate Greenleaf has successfully combined his storytelling with innovation. On the entertainment side, Greenleaf served as a development executive for CBS/Eyemark, Triage Entertainment/Viacom Productions, and Comedy Central where he was instrumental in the launch of South Park. He has also developed, written, directed, packaged, or produced content for companies such as Lionsgate, DreamWorks Television, O Entertainment, CBS, Oxygen, USA, MTV, CMT, and Wilshire Studios/NBC Universal.
Greenleaf also took his storytelling skills into the world of content marketing and is considered a pioneer in online, mobile, streaming, and branded entertainment. While at GoTV Networks he developed, launched, and managed hundreds of entertainment programs including Verizon's V-Cast content and the Verizon Championship Racing channel that chronicled Team Penske's NASCAR, Indy Car, and Grand Am circuits. He also created branded content for Lexus/L-Studios, Werner Media, Wrigley's, and P&G - where he developed Tide's premiere mobile comedy series 'Crescent Heights,' the teen drama series 'Being Bailey' and 'Must Have' for Tampax & Always, which won a CINE Award.
He has also helped build interactive content/experiences for brands such as Mitsubishi, Airbnb, Nissan, Lexus, and eBay through Picnic New Media and PFM Interactive Content Studios, companies that he helped co-found and found.
Chris Greenleaf has recently launched PFM Entertainment Group, which is focused on high-concept film and television projects that are irreverent, emotionally engaging, and filled with "pure fucking magic," for which the letters in the PFM name stand.
PFM Entertainment Group is launching with a robust pipeline of projects in various stages of development, some conceived and written by Greenleaf, but also via original IP from a diverse range of creative voices. Greenleaf said, with everything that's going on all around us every day, I wanted my legacy to my son to be a world filled with a lot more laughter and that's the mission statement of PFMEG.
For its first project, PFMEG has secured the film and television rights to "Getting Over John Doe: A Story of Love, Heartache, and Surviving with Style" by former New York fashion editor Suzanne Yalof. The book enjoyed a cult following in the early 2000s as a 'break-up manual' of sorts - the journey we take, the ways we cope and the irrational things that we do after a relationship is over is a universal experience, one that transcends time and one we can all relate to. The plot of the feature adaptation is best described as having the comedic tone and ensemble cast of a Bridesmaids with the hopeful heart of a Bridget Jones Diary mixed with some karmic justice.
It centers on Sarah Morris, who has been dumped by - the one - yet again and is recruited to join G.O.J.D. aka Getting Over John Doe, a secret society of women to help get over men. Her 12-step journey starts out as cathartic, but things quickly escalate when Sarah finds out her John Doe has moved on.
Greenleaf will also take on executive producing duties alongside the author through PFMEG.
