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Larry Broughton is a commentator on entrepreneurship, leadership and veterans issues; an award-winning entrepreneur and CEO; bestselling author; serial entrepreneur; and veteran of the US Army's Green Berets. After serving 8 years on Special Forces A-Teams, Larry has parlayed the lessons learned from his time in service to his country and applied them to the business arena attaining extraordinary success.
He is the Founder & CEO of broughtonHOTELS, a leader in the boutique hotel industry; and yoogozi, an inspirational online learning forum for leaders and high achievers. Larry has received several business awards, including Ernst & Young's "Entrepreneur of the Year®"; the National Veteran-Owned Business Association's "Vetrepreneur® of the Year"; Coastline Foundation's "Visionary of the Year"; Passkeys Foundation's "National Leader of Integrity"; and Entrepreneur Magazine included his firm on their "Hot 500 List of Fastest Growing Private Companies."
Larry has authored several articles and books on leadership, team building and entrepreneurial significance, including his newest book, "VICTORY: 7 Revolutionary Strategies for Entrepreneurs," and "FLASHPOINTS for Achievers." His upbeat, creative approach to business and life has been featured in newspaper and magazine articles across the country and he's been a guest on news and TV programs on many major networks, including multiple appearances on CNBC's "The Big Idea with Donny Deutsch", MSNBC's "Your Business" with JJ Ramberg, and Travel Channel's hit show, "Hotel Impossible." CBS News says Larry is among "the nations's foremost experts on leadership and entrepreneurship."
Larry has presented to, coached, and mentored thousands of current and aspiring leaders and entrepreneurs across the country. He has delivered keynote addresses and training programs on topics including entrepreneurship, leadership, elite team building, and overcoming fear and failure to Fortune 100 firms, universities, non-profits, medical facilities, and even the Pentagon's Office of the Chairman of the Joint Chiefs of Staff.
Larry has attended the Executive Program at prestigious Stanford University; studied Russian at the world-renowned Defense Language Institute; and Political Science at the University of California, Santa Barbara, and the College of San Mateo.
