జీవిత చరిత్ర
Chriselle Lim is the Founder & Creative Director of PHLUR, a trailblazing entrepreneur, creative visionary, and one of the original digital fashion tastemakers who helped define the modern creator economy. With over 6 million followers across her social platforms, Lim has built a global audience through her sharp, irreverent approach to style and deeply personal storytelling. Recognized by Forbes as one of the top creators in fashion, Chriselle has cultivated a loyal community passionate about fashion, beauty, lifestyle, and motherhood and continues to partner with the world’s most iconic luxury houses, including Chanel, Louis Vuitton, and Dior, bringing authenticity and aspirational polish to every collaboration. In 2022, Lim relaunched her fine fragrance brand, PHLUR, a centerpiece of the business empire she has built at the intersection of creativity, culture, and commerce. Its hero scent, Missing Person, sold out within hours of launch and generated a wait list of over 275,000. Today, PHLUR is carried in over 500 Sephora stores across the U.S. and Canada, with an international footprint spanning Selfridges and Space NK in the UK, as well as key markets in Australia, Mexico, and the Middle East - with a European expansion coming June 2026. With multiple sell-out launches and widespread acclaim from Vogue, Elle, and TikTok’s beauty community, PHLUR has cemented its place as one of the most exciting brands in modern fragrance. In July 2025, PHLUR entered a landmark new chapter as private equity firm TSG Consumer Partners announced its acquisition of the brand. Chriselle continues to lead as Creative Director while retaining a meaningful stake - ensuring her vision, voice, and creative integrity remain at the heart of PHLUR’s future. With TSG’s world-class resources and strategic support, PHLUR is now accelerating its global growth, innovation, and market expansion. Beyond business, Chriselle serves as an ambassador for Baby2Baby, which provides essential items to children living in poverty, and sits on the Board of Directors of Fashion Trust U.S., which supports and empowers emerging American design talent. Her commitment to community, creativity, and social impact continues to shape her legacy as one of the most influential figures at the intersection of fashion, beauty, and entrepreneurship.
