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For the past decade, the words "Yeah," "Okay," and "What" have been closely associated with Grammy-winning artist Lil Jon. He has been a major figure in both music and pop culture, performing for hundreds of thousands of fans alongside Afrojack, Steve Aoki, and Sydney Samson at Ultra Music Festival. In recent years, he has reaffirmed his place in the music world by returning to his DJ roots with a residency at The Wynn/Encore in Las Vegas, taking his "Let's F**** Lose It" tour nationwide and internationally. His success in Vegas is clear, having been named Las Vegas Resident DJ of the Year at venues like Surrender, Tryst, and XS.
Lil Jon remains a savvy marketer and businessman, securing an endorsement deal with Oakley since 2005, becoming a brand ambassador for Don Julio tequila, partnering with SOL headphones, and starring in the Radio Shack commercial in Fall 2013 to launch SOL Deck. He also launched his own clothing line, 2Vicious. His marketing skills were on display during his appearances on NBC's Celebrity Apprentice in Spring 2011, where he quickly became a fan favorite. He returned to primetime TV in Spring 2013 on Celebrity Apprentice All-Stars, finishing third and raising nearly $200,000 for the American Diabetes Association.
Best known for pioneering and popularizing the southern hip-hop movement known as Crunk, Lil Jon delivered a series of regional hits in the ’90s with the East Side Boyz, gaining national prominence in 2001 with tracks like "Bia Bia" and "Put Yo Hood Up." Crunk's popularity grew so much that Lil Jon became a regular on Chappelle's Show, and artists outside his circle, including Mary J. Blige, adopted the term. He helped bring 'Crunk' to a global audience, leading to its inclusion in the Merriam-Webster Dictionary in 2007.
Renowned for his platinum-selling productions, Lil Jon has created groundbreaking hits for a wide range of artists such as Usher, Ciara, The Ying Yang Twins, E-40, and Ice Cube. He has also collaborated with will.i.am, Miley Cyrus, Britney Spears, Bret Michaels, Travis Barker, Jennifer Lopez, Machine Gun Kelly, and many others. As an artist, he has sold millions of records as the frontman of Lil Jon & The East Side Boyz, with major crossover hip-hop hits like "Get Low" and "What U Goin' Do." His music has been featured in blockbuster films including The Hangover, The Proposal, and the Step Up series.
His consistent success has earned him a devoted fan base from Los Angeles to New York, the Midwest, and especially his Southern roots. This widespread acclaim is reflected in his accolades, including BMI’s Songwriter of the Year, eight Billboard Awards for Usher’s hits "Yeah!" and "Lovers and Friends," a Grammy, a Radio Music Award, a BET Award, two MTV Video Music Awards, and an American Music Award.
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