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Rolfe Auerbach is an entertainment executive and producer with a career spanning more than three decades in film, television, and branded content. He is the CEO of Brand in Entertainment (BiE), a company specializing in brand integration and strategic partnerships within motion pictures, television, and music productions.
Auerbach has worked extensively with major studios, production companies, and record labels worldwide, helping to structure financing and brand partnerships that support the development and production of entertainment content. His work has contributed to projects across a wide range of platforms and international markets.
In addition to his role at Brand in Entertainment, Auerbach serves as Chairman of Dream State Studios, where he is actively involved in developing and producing original content. Current projects include the feature films Tramps Like Us and Serpentine, as well as the upcoming streaming television series The Anaretic Degree.
Earlier in his career, Auerbach served as President and CEO of HP Media, where he led product integration initiatives for Fox Television Studios, collaborating with major studios including Fox, Sony, MGM, Paramount, and Lionsgate. He also worked with leading music labels such as Atlantic, RCA, Universal, and Sony Music on branded entertainment initiatives.
He began his career as Chairman and President of the Video Program Network (VPN), a nationally syndicated television network that aired across 55 broadcast stations in the United States.
Auerbach’s work has been recognized with multiple industry honors, including seven Telly Awards, five Vision Awards, and an Emmy nomination. He continues to be active in both production and strategic development within the entertainment industry.
