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Christina Lee Storm is an award-winning producer and executive recognized for her pioneering work at the intersection of storytelling and technology spanning film, television, animation, documentaries, virtual reality, augmented reality, and XR.
As Co-Founder of Playbook PLBK Head of Studio, Narrative at Secret Level, Christina leads companies to strategically, creatively and responsibly integrate emerging technologies like AI, real-time, and virtual production into traditional, narrative, digital, and multi-platform storytelling. She has been instrumental in implementing creative and strategic production technologies and driving innovation in content creation for studios such as Netflix, Universal, and DreamWorks Animation.
As former Director of Virtual Production UCAN at Netflix, Christina played a pivotal role in establishing global virtual production ecosystems, spaces, and stages collaborating with filmmakers and industry partners to drive growth and adoption. She spearheaded virtual production across Netflix's series, films, unscripted, and ancillary content including being involved with notable titles like "Avatar: The Last Airbender," "Back in Action" and "Rez Ball."
While at DreamWorks Animation, Christina served in feature animation as Production Executive and Vice President of Production Technology Management over projects including Trolls, The Boss Baby, Captain Underpants: The First Epic Movie. She later became Vice President of Business Operations, Strategy & Emerging Technology where she championed the future of real-time content creation, innovation workflows, and creativity for studio's IP, franchises and world-building.
Christina served as Head of Content & Acquisitions at Positron where she played a key role in strategizing, driving, and acquiring premium cinematic VR content for the company's platform.
Beyond her groundbreaking work in emerging media, Christina is passionate about thought-provoking storytelling. She has produced numerous independent feature films, and recently "Solitary" starring David Oyelowo in partnership with BRON Studios, as well as the award-winning documentaries "Life After Pi" and "Jurassic Punk," among many titles. Her collaborations span the globe, contributing to Academy Award winning productions like "The Artist," "Life of Pi," "The Chronicles of Narnia," and "How to Train Your Dragon: The Hidden World."
Christina serves as the Governor of the Television Academy's Emerging Media Programming peer group, Co-Chair of the Academy's Advocacy Committee, an active member of the Television Academy's AI Task Force, and Lead for the Responsible AI and Production Standards Working Group for the Television Academy. Additionally, she serves on the Producers Guild of America's Production Innovation Task Force, the Los Angeles Mayor's Entertainment Industry Council and Workforce Development Sub-Committee. Christina is also an advisor for Runway's 100 Film Fund and has been a Judge for several AI Film Festivals including Runway's 2025 AI Film Festival.
Globally known as a thought leader in the emerging media landscape, Christina is recognized for her leadership and dedication to the industry. She was inducted into AWE's inaugural XR Hall of Fame, received the Lumiere Distinguished Leadership Award in Technology, and she is a proud Founding Member of DreamWorks Animation's TECHWomen. She is a newly inducted member of the Academy of Motion Pictures Arts & Sciences, Class of 2025.
