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DG is one of India's very few talents that has a good amount of experience on both the live entertainment as well as the Celluloid world. Deepak's entry into the film industry started. At a time when our films didn't enjoy the rigorous marketing campaigns they do now, Gattani perhaps was one of the pioneers who would believe that 'communication should actually sell what you film'. Thus began the marriage between his creative and salesmanship skills as he designed the communication design of many movies, most of which went on to become blockbusters - Khalnayak, Baazigar, Khuda Gawah, Khiladi, Roop Ki Rani Choron Ka Raja, Aatish, Damini to name a few. He had the opportunity to work in tandem with names like Mahesh Bhatt, Rajkumar Santoshi, Prakash Jha, Shekar Kapoor, GP Sippy, Subhash Ghai. Launched many faces including but not limited to, Shahrukh Khan, Ajay Devgan, Raveena Tandon, Akshay Kumar, Akshaye Khanna, Karishma Kapoor.
Meanwhile, his company's marketing campaigns continued to make bigger strides. In 1989, he launched what would later become a crucial component of his agency - the events arm of Rapport. Making a splash with a Michael Jackson concert. Gattani's events later assumed bigger and better proportions. Whether it was a 34-city India tour with Daler Mehndi , or a superlative Musical designed .. Dus Hazzaar 800 sau Ashano ke Pal. A tour with Asha Bhosle, his underlying mantra remained to be 'improvising on simple things to create large-scale activities.'
Rapport's success saw it getting into a joint venture with Utv, to become UNI Rapport. His multi-tasking brought out the best in him as he did continuous projects for Star TV, worked with the music industry - in particular with AR Rahman, Coke, Cadbury and Hindustan Lever Limited and produced and directed over 1500 events.
Gattani credits his association with Rahman to have brought him international exposure. It is worth noting that with Rahman ... this association continues today even after 20 yrs. Many a 1st with Gattani ( DG as known in the industry)
1. The 1st ever-LIVE 3D concert, in the world. Yes, the world. 2. The 1stAwards ceremony to be broadcast live in India. ( 1992 Filmfare Awards) 3.The 1st Multi cities concert tour of an artist in India. Coca-cola Daler DA'. India tour. 4. The 1ST Live FILM.. a multi starer film live on stage... Phir Bhi Dil Hain Filmistani, Starring, Akshay Kumar, Anil Kapoor, Govinda, Urmila Matondkar, Shilpa Shetty, and Raveena Tandon, along with Shakti Kapoor and Gulshan Grover.
His work as a creative director is as follows:- Reality tv . Mahayatra for Star Plus, (Creative conception and Director.) . Nach Baliye for Star Plus,( Creative conception and Director.) . Zara Nachke dikah for Star one, (Creative conception and Director.) . Shava shava for NDTV Imagine,( Director.) . Dhoom Macha De for NDTV Imagine,( creative conception and Direction) . Ticket to Bollywood for star one,( Director) . Holi for NDTV Imagine,( Director) . Mission Ustaad for 9X( creative conception and Director) . Yeh Shaam mastani for Sony TV (Director) . Sirf Ek Minute Mein for Sahara (Director) . Jodi Kamal ki for Star Plus (Director) . The Police show at CCI club (Director) . He-Man (weekly game show) for Star One ( Director)
Awards . The Star Parivaar Awards,( Creative concept& Director) . The Screen Awards( creative concept & Director) . The Femina Miss India.( Director) . Filmfare Awards( Director) . Gold Awards. (Director) . Telly Awards. 9 Director) . The Gladrags Mrs India (Director) . Stardust Award (creative concept and Director)
Concerts . Lata Mangeshkar Tum jiyo hazaaro saal. ( creative concept and director) . A Bollywood Staged Musical..Phir Bhi Dil Hain Filmistani...a satire on the Indian Film Industry...Televised on star Tv. ( creative concept and Director) . The Daler Mehendi , Har tarf terea Jalwa, (creative concept and director) . AR Rahman concerts worldwide, creative concept and Director. . Untitled ' Colonial Cousins and Hari Haran
Also directed Music Videos and a few Ad Films
Music video's . Hariharan . Falguni Pathak, . AR Rahman . Nadeem Shravan . Musiccurry's Sangu Naka etc. . Ad films- Leo Mattel He-man Brand, Aroma Fresh Air . Rider electronics and many more
Deepak Gattani, is one of India's very few talents that has a good amount of experience on both the live entertainment as well as the Celluloid world. He is India 's 1st few Multi-camera Directors. When live broadcast of events was a distant dream, he started off with the 1st ever live broadcast of the Filmfare awards, in the year1992. Has mastered the art of exploiting the vision of up to 14 camera's rolling at one single time. The Time code and cue sheet for every operative, to know hat frames to go onto at the particular time code.
International Connects.
1. Worked with the world spectrum of the entertainment business, since 1993. Thus exposed to the ways and means of how the international market works, its systems, its ways of functioning, their do's and don'ts. 2. My entry into the business was in 1989, but until 1993, did not venture overseas. Executed/produced/directed, cumulatively over a 1000 events across the Globe. 3. Access and a great Rapport with huge establishments across the globe, mainly from the perspective of, Mainstream entertainment industry; to explain this:-
Worked closely with the Really Useful theatre Company, i.e. Andrew Lloyd Webber, also known as the king of West end and Broadway. Bombay Dreams being the project. Worked, on Lord of the rings, Kevin spacey Production.
The association on both the above projects thanks to his association with AR Rahman.
"The exposure got me the understanding, for both, the Creative process, as well as the execution process. Which I cherish, and believe was humongous". Says DG.
4. Co.'s like AEG, LPO, Dealt directly for various projects including the latest O2 concert in London. 5. Got to build a strong comfort level with the international circuit on delivering the creative vision on many of the tours I have done across the Globe. Namely, North America, England, South Africa, Mauritius, Australia, Singapore, Malaysia, Honk Kong, Muscat, Dubai, Kuwait, Doha, Sri Lanka, Dhaka. Canada.
Technicians, technocrats, professionals, talents and establishments, give a sound, and respectful hearing to what he want to do, a tendency otherwise which is a bit unfortunate that they turn a deaf ear to most that approach from our part of the world.
Few Articles
"The video Saangu Naka (translated Don't Say) that is doing rounds on various music channels these days is directed by Deepak Gattani of the famous A.R. Rahman-starring Air Tel commercial, with choreographer Lolly Pop, of Aati kya khandala and Chadti jawani fame, playing the lead opposite her."
"Daler Mehndi hopes for a bigger draw than Hrithik Now for the first time, Daler Mehndi will perform for TV. The show being titled the Daler Mehndi Show has been directed both on stage and for television by Deepak Gattani. The show, which will be telecast by Star TV, will be of four hours duration and is being exclusively made for TV. Mehndi who is indisputably one of the best stage performers in the country draws great crowds even outside India. The Hrithik show did not garner great TRPs on Tv, but one hopes that this show would be much bigger as music always draws bigger crowds than a star show."
"Nach Baliye 2 on Star One is also not missing out on striking the emotional chord with the viewer. Says Deepak Gattani, director of the show, "When you use ordinary people the emotional quotient is high. People identify with the ups and downs of the contestants. However, in our case when we use celebrities, the fan factor adds to the entertainment value."
"That may be so, but when it comes to the producers baring their financial assets, no one's talking. "I may not be able to give you the exact number of votes (that translate to money via SMSs) that we get daily, but it goes into lakhs," says Gattani."
"Yet, such shows can happen only if sports authorities in India are eager to support the cause. Unlike music, dance and comedy, sports are a regulated field. Director Deepak Gattani, who had directed the first two years of Nach Baliye for Star One and Jodi Kamal Ki on Star Plus and is now directing Mission Ustaad, recalls how channels weren't that forthcoming about accepting his sports-related concepts."
A Bollywood musical concert attended by leading singers, actors and actresses from India enthralled a packed house at a stadium here.
The musical show, .Mohabbatein, portrayed a tale of love over the ages and featured actor Saif Ali Khan, former Miss India and actress Namrata Shirodhkar, and actress Kashmira Shah, backed by playback singers Udit Narayan, Shankar Mahadevan and Sunidhi Chauhan.
The show that ran till the early hours of Friday was attended by people from the Indian subcontinent as well as United Arab Emirates (UAE) nationals, among whom Bollywood film and music are very popular.
According to the organizers, the show in Dubai was unique as famous Bollywood artistes for the first time enacted various aspects of love that people might experience at some stage of their lives.
In fact, the theme of love or Mohabbatein, has seen many changes as was demonstrated by a couple from the audience. They told a packed crowd that theirs was a love affair that grew in cyber space. The boy, an IT (information technology) professional, was working in Dubai, and the girl was from Delhi. They met at a chat room and later got married.
According to Saif Ali Khan, the concert had nothing to do with the Bollywood blockbuster Mohabbatein. "But since it is all about love, we thought it better to have a popular title for this show," he was quoted as saying. Concert director Deepak Gattani, who has been producing concerts for 12 years and has some of the biggest concerts featuring music director A.R. Rahman to his credit, said the team of 80 professionals that had been working hard and ran 15-day rehearsals in Mumbai for this show.
The director of 'Nach Baliye 2' speaks on the competition.
Even as the eliminations of the much-hyped 'Jhalak... ' (Sony) are in full swing, the countdown to 'Nach Baliye-2' (Star One) has begun. Speculation is rife in telly-circles whether 'Jhalak..' has doused the flames of enthusiasm of home audiences towards 'Nach..'. So, is the 'Baliye' battalion taking their 'elaan-e-jung' proclamation seriously to face the competition.
'Nach...2' show director Deepak Gattani says, "Ironically 'Nach... ' is competing with its prequel, which was the trend-setter We are ready to take on any competition as our show will be 'super-rocking'. In the Navratri Dandiya-Raas, there will be shock-value twists in every episode. Besides, the anchors Sangeeta Ghosh and Shabbir Ahluwalia, the 'Nach..1' finalists and winner like Supriya and Sachin Pilgaonkar are also anchoring our show. The participating couples seem more dedicated than the ones in the first season."
