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Ioulia Koukouve is a rising star in the Greek trap scene, quickly earning the title of "Queen" of the genre thanks to her bold style, standout performances, and notable international collaborations. A talented singer and performer, she first gained attention as a rapper and trap artist, soon carving out a unique presence in the industry. Under the guidance of well-known promoter and image maker Giannis Paganias, she began establishing herself through high-profile media appearances, including performing the official anthem of the 2020 National Beauty Pageant, which aired nationwide, and taking part in the popular reality show Battle of the Couples (2021).
